HOAR, pronounced \o-aʁ\ :
ready-to-wear brand that combines self-expression with eco-responsibility.
The history of the
Brand
This adventure begins at the beginning of 2024 with a passion for sewing and this deep desire to create a clothing brand. But not just any brand, and not just any way.
My name is Clémence, and after several experiences in the fashion industry, I set myself the crazy challenge of creating a brand that combines creativity and eco-responsibility. Because I am convinced: " it is possible to make clothes without worsening the impact that this industry has on our planet."
So I took the plunge and decided to document and share, week after week, the creation of the HOAR brand on social networks. And the story has only just begun!
> Discover the CREATE MY BRAND series, what if I did it?
A single watchword:
The Revaluation
The textile industry is by far one of the most polluting industries in the world. Faced with the social and environmental challenges of this industry, how can you create a clothing brand without taking action? I couldn't, it's as simple as that.
It is inconceivable for HOAR to repeat the mistakes of the past, and to contribute to the production of materials without consideration. Because yes, 5 to 20%* of textile products sourced by brands and fashion houses will never be used and will simply be thrown away & destocked! So why not revalue them?
It is from this observation that I set myself a fundamental principle, that of:
Manufacture parts solely and exclusively from materials from dormant stocks or deadstocks .
By adopting this upcycling approach and promoting a circular economy, I want to give a second life to all these “discarded” materials.
I choose fabrics that reflect a colorful and joyful aesthetic , while ensuring that the available footage allows for small-scale production of our clothes. I do my best to select quality fabrics, but I also believe that each end-of-line roll deserves to be revalued and upcycled. Thus, you could see here the use of materials with compositions considered less noble.
from idea to
The Confection
The collections are designed, developed and manufactured in Paris, France with a different production approach:
The Pre-order .
Rather than mass producing, I make our pieces exclusively to order. So each piece is sewn with care and attention, in a unique way!
The pre-order system allows us to significantly reduce our ecological footprint by avoiding textile waste and avoiding unnecessary stocks.
It also allows us to review our relationship with clothing. With the mass production of clothing items, we have lost sight of the fact that real people make the clothes we wear on our backs. I want to re-humanize the manufacturing process by promoting craftsmanship. Our clothes are entirely hand-sewn and specifically for you, and this in limited edition.
> Learn more about Pre-Order
OUR
Assignment
I firmly believe that fashion has the power to make us feel good. That it helps us feel like US ! It allows us to express ourselves and show who we are! It is the showcase of our moods, our pep, our individuality.
So with HOAR, I want to encourage everyone to express their creativity and individuality through what they wear, while contributing to a fairer and more sustainable world.
That's why I'm committed to doing things the best I can, with determination and passion.